Demands for Giving

Demands for Giving
Demands for Giving turned Puerto Rico’s love of celebrity gossip into a movement for generosity. We partnered with top Latin artists and leaked their outrageous backstage “demands” to the island’s #1 gossip show. As fans reacted, the artists revealed the twist: every demand was real and would be donated to local nonprofits for Giving Tuesday. The stunt went viral, raised $1.4 million in 24 hours, increased Gen Z donations by 51 percent, and helped Puerto Rico become the top country in Latin America for Giving Tuesday contributions, showing how culture and creativity can inspire real-world giving.

‍Awards:

• Effie Awards Latin America 2025:
  
  • Finalist in Influencer category
  • Finalist in Government and Institutions category
• SME Digital 2025
  
  • Shortlist in Influencer Marketing category
  • Shortlist in Nonprofit category

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