About
US

San Juan, PR
Medellín, CoL
Miami, USA

Four decades in the game. Still, fiercely independent, but affiliated to Ogilvy’s global network.

Still breaking the rules. de la Cruz has built its name on ideas that don’t just steal attention, they leave a mark. We fuse a global perspective with local passion to create work that feels fresh and makes brands impossible to ignore.

Our Story

Proud of our roots. Hungry for what’s next.

Founded in Puerto Rico, we’ve expanded our footprint with offices in Medellin and Miami, serving brands across the Americas. We bring a truly unique perspective—one that pulses with rhythm, bursts with flavor, is never shy with color, and always keeps the energy at 100. Infinitely curious and constantly evolving, we fuse passion with purpose to bring bold ideas to life.

Our Mission

WE ARE THE

SHAPERS OF

TOMORROW

The de la Cruz Group unites Shift, The Hub, Horoma3 and Crant. Different disciplines, one vision. Together we push strategy, culture, and technology forward to open new possibilities for brands and communities.
We thrive on collaboration, live for curiosity, and believe attention is only the beginning. Impact is the goal. Eyes open, always ready for what's next.

Our Team

the people behind the work

Shaping tomorrow,
one idea at a time.

Join the Team

Carlos Thompson

Group President

Jan de la Cruz

Managing Director / EVP

Francisco de la Cruz

Executive Vice President

Sebastián Bullorini

Chief Creative Officer

Marirose Acevedo

Head of Media Investments

Charito Sepúlveda

Head of Integrated Media & Analytics

Ana M. Guzmán

Director of Human Resources

Jorge Arroyo

Chief Profitability & Compliance Officer

Miguel Souss

Head of Client Business

Santiago Bueno

director of strategy