Pelushirts

Pelushirts helped moms ease their babies’ separation anxiety with a blend of science and empathy. Created with Huggies Puerto Rico, the sleepshirts fold into plush animals carrying mom’s scent, giving babies comfort while she’s away. The campaign went viral through mom influencers, sold out on launch day, and was shortlisted in Health & Wellness at Cannes Lions, proving innovation and emotional connection can solve real parenting challenges.

Awards:

• Ojo de Iberoamérica 2021 Third Finalist in Best Ideas for Ojo Local
• Effie Awards Latin America 2021:
  
  • Finalist in Multimarket category
  • Finalist in Innovative Solutions in Marketing category
  • Finalist in Positive Social Impact - Brands category