Glowing Relief

Glowing Relief made history as Puerto Rico’s first Cannes Lion in the Pharma category. The project introduced glow-in-the-dark labels for medication, giving seniors a safe and simple way to locate their pills during the island’s frequent blackouts. By turning a basic packaging detail into a life-saving tool, Glowing Relief showed how creativity rooted in empathy and cultural insight can transform everyday challenges into powerful solutions recognized on the world stage.

Awards:

• Cannes Lions 2025 Silver Lion in Pharma category
• Puerto Rico’s first Cannes Lion in the Pharma category
• London International Awards 2025:
  
  • Grand LIA in Package Design category
  • Grand LIA in Pharma & Medical category
  • Gold LIA in Package Design Health & Pharma category
  • Gold LIA in Pharma & Medical Branded: Product Design category
  • Silver LIA in Pharma & Medical Branded: Corporate Communication category
  • Silver LIA in Pharma & Medical Branded: Patient Engagement category
• Effie Awards Latin America 2025:
  
  • Finalist in Innovative Solutions in Marketing category
  • Finalist in Healthcare category
  • Finalist in Direct-to-Consumer category
  • Finalist in Crisis Response category