Car Parts for Life

Car Parts for Life turned a powerful story into a movement for change. Inspired by Stefano Steenbakkers, a young car enthusiast who tragically lost his life but saved five others through organ donation, the campaign transformed auto parts into storytellers. At car shows and malls, people could scan these parts to hear heartfelt messages from transplant recipients and were invited to register as donors on the spot. The idea captured the nation’s attention, drove a significant increase in organ donor registrations, and was recognized globally with two shortlisted Cannes Lions in the Fundraising & Advocacy category.

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Awards:

• Cannes Lion 2025 2 Shortlists in Fundraising & Advocacy category

• Effie Awards Latin America 2025:
  
  • Finalist in Engaged Community category
  • Finalist in Positive Impact category
• LUUM Awards 2024:
  
  • LUUM’s Campaign of the Year Award
  • Grand Prix LUUM in Causes / Partnerships to Achieve Goals - Outdoor category
  • Grand Prix LUUM in Institutional Communication: NGOs; Communities and Associations; Governmental, Social and Environmental Entities category
  • Gold LUUM in Campaigns / Society category
  • Gold LUUM in Causes / Campaigns category
  • Gold LUUM in Partnerships to Achieve Goals - Outdoor category
  • Gold LUUM in Institutional Communication: NGOs; Communities and Associations; Governmental, Social and Environmental Entities category
  • Silver LUUM in Essence of the Message / Solidarity - Outdoor category
• Ojo de Iberoamérica 2024:
  
  • Silver in El Ojo Media
  • Silver in El Ojo Sustentable
  • Silver in El Ojo Salud & Pharma
  • Bronze in El Ojo Media
  • Bronze in El Ojo Vía Pública

• SME Digital 2025 Shortlist in Nonprofit category

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