The Eye Tracker

The Eye Tracker helped Puerto Ricans prepare for hurricanes smarter and safer. In partnership with the National Hurricane Center, SuperMax created a mobile tool that shows exactly what essential supplies each household needs and turns hurricane satellite data into an easy-to-understand street-level view. The tool gave people clear information about wind, rain, and storm paths, helping reduce panic buying and overspending while positioning SuperMax as a trusted ally during hurricane season. The campaign earned one Gold Cannes Lion, two Bronze Lions, and four shortlists.

Awards:

• Cannes Lion 2022:
  
  • Gold Lion in Mobile (Mobile Technology/mCommerce) category
  • Bronze Lion in Creative Commerce (User Experience) category
  • Bronze Lion in Mobile (Mobile Website) category
  • 7 Shortlists in various categories

• FIAP Awards 2023 Silver in Effective Creativity - Cultural and/or Multicultural Contribution category

• FIAP Awards 2022:
  
  • Gold in Technological Innovation category
  • Silver in Mobile Innovation category
  • Silver in Technological Production Techniques category

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