One of the most frequent questions about social media that you hear is “Does Pinterest have a  future?” The follow up comment is usually “I don’t have any time for that stuff. I just don’t see the point of having an account there…” For some strange reason I got a deja-vu from a few years back. We heard the same thing about Twitter and Facebook and they haven’t gone away yet.

The tendency in social media is that users are gravitating towards more and more specialized or niche media. We’ve seen this happen with Linkedin, Ning, Tumblr, Meetup, Eventbrite, and others. These sites have one thing in common, they all have a specific purpose and they keep to it. Exactly what Pinterest is doing.

Pinterest is a medium that was created so that users can store images they find on the web in one place. These images are called “pins”. Users can then organize these pins on “boards” grouped by themes. What’s the adavantage? Well, how many times have you saved an image on your computer only to forget where it came from? Pinterest is here to solve that problem.

This “new kid on the social media block” left everyone a bit in shock in 2012 , when it became the third fastest growing social media site in the United States, right after Facebook and Twitter. Pinterest currently receives 1 billion monthly visits and has become the #1 traffic referral site for the companies that are active in social media. What does this mean? Well for starters, Pinterest is here to stay.

To sum up, Pinterest is a site we should watch closely because it’s slowly becoming a search engine alternative and it’s going down the same path as YouTube. This means we should learn more about the media, it’s function and users because it’s only a matter of time before we see more brands increasing their presence on Pinterest. My slogan for Pinterest: Watch out or you’ll miss all the fun!

More information on Pinterest

  • Launched in 2009 and membership was by invitation only.
  • Worldwide it is the media most frequented by women.
  • The biggest user group is in the United States- 35 – 44 years old
  • By January 2012 there were 11.7 million unique users in the U.S. It became the fastest website to reach the 10 million unique-visitor milestone.
  • According to comScore, the average user in Puerto Rico spends 23.4 minutes per month on Pinterest.

by Desiree Texidor

Social Media Manager of KIS


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